Sawadee Everyone,Last week we asked what is most important to you when you're buying cannabis and 39% of you said that you were looking for a specific type of high. Price was the most important factor for 21.4% and THC content for 20.3%. Taste and CBD, terpine profiles were most important to 10.7% and 8.6% respectively. These are interesting results as many industry pundits in the US and Canada have repeatedly said that THC content and Price are the two main factors for consumers when purchasing cannabis. While 39% said the specific type of high, for many that is simply a distinction between a more energetic/creative high from Sativa and a more relaxing/couch-lock high from Indica strains (or a hybrid). That would seem to indicate that once someone has decided on Indica or Sativa, it's all about price and THC content for most people (80.7%). This doesn't bode well for boutique dispensaries or high priced exotic strains as less than 20% of consumers rate those as their most important buying factors. I was in Bangkok last week and I stopped by one dispensary (that shall remain nameless) where the lowest priced bud was 1,950 baht a gram. Not surprisingly, in the four days I was staying at a hotel near this dispensary, I saw exactly zero customers in the shop whenever I passed by. The high end of the market tends to be a very niche market, not just for cannabis. Wine under $15 a bottle accounts for 67.3% of all wine sales. Wine costing between $15 and $25 accounts for another 31.2% of sales. And high end wine, priced above $25 a bottle is only 1.5% of the market. I think wine is a good comparison because the vast majority of consumers of both cannabis and wine don't have enough of a sophisticated palette to tell the difference between good product and high end product. I don't say that to be a snob as I count myself as one of those people that can't tell the difference. It takes a great deal of training and-or experimentation to develop your smell and taste senses to appreciate the complexities of a good wine or a nice bud. Unfortunately, this is likely to be a lesson that some boutique dispensaries in Thailand learn the hard way, just as the boutique dispensaries in the US discovered. Cheers,u/CannabisThailandMod
r/CannabisThailand Newsletter - Issue #12
Sawadee Everyone,Last week we asked what is most important to you when you're buying cannabis and 39% of you said that you were looking for a specific type of high. Price was the most important factor for 21.4% and THC content for 20.3%. Taste and CBD, terpine profiles were most important to 10.7% and 8.6% respectively. These are interesting results as many industry pundits in the US and Canada have repeatedly said that THC content and Price are the two main factors for consumers when purchasing cannabis. While 39% said the specific type of high, for many that is simply a distinction between a more energetic/creative high from Sativa and a more relaxing/couch-lock high from Indica strains (or a hybrid). That would seem to indicate that once someone has decided on Indica or Sativa, it's all about price and THC content for most people (80.7%). This doesn't bode well for boutique dispensaries or high priced exotic strains as less than 20% of consumers rate those as their most important buying factors. I was in Bangkok last week and I stopped by one dispensary (that shall remain nameless) where the lowest priced bud was 1,950 baht a gram. Not surprisingly, in the four days I was staying at a hotel near this dispensary, I saw exactly zero customers in the shop whenever I passed by. The high end of the market tends to be a very niche market, not just for cannabis. Wine under $15 a bottle accounts for 67.3% of all wine sales. Wine costing between $15 and $25 accounts for another 31.2% of sales. And high end wine, priced above $25 a bottle is only 1.5% of the market. I think wine is a good comparison because the vast majority of consumers of both cannabis and wine don't have enough of a sophisticated palette to tell the difference between good product and high end product. I don't say that to be a snob as I count myself as one of those people that can't tell the difference. It takes a great deal of training and-or experimentation to develop your smell and taste senses to appreciate the complexities of a good wine or a nice bud. Unfortunately, this is likely to be a lesson that some boutique dispensaries in Thailand learn the hard way, just as the boutique dispensaries in the US discovered. Cheers,u/CannabisThailandMod